“SHOCKING REVEAL: Kinnear Drops BOMBSHELL on Friedkins’ GAME-CHANGING Everton Investment That’ll SKYROCKET the Club to GLORY!”

Dan Friedkin and his group completed their takeover of Everton in December 2024, bringing an end to the turbulent tenure of British-Iranian businessman Farhad Moshiri.

Since arriving, the American investors have wasted little time in reshaping the club both on and off the pitch, firmly backing manager David Moyes as he works to steer the Toffees back toward stability and success.

Their latest initiative could well be the most significant step yet, one that has the potential to become a genuine game-changer for Everton in the years to come.

Kinnear lifts lid on Friedkin’s latest masterstroke

Everton CEO Angus Kinnear, who joined from Leeds United, has been at the heart of sweeping reforms at Goodison Park.

Speaking in an interview with fan channel ToffeeTV on 19 September, Kinnear revealed that the Friedkin Group have acquired Sporting Insight, a highly regarded analytics company he had previously recommended the club work with.

This move ensures that Everton, along with their sister club Roma, will now have exclusive access to Sporting Insight’s expertise, rather than sharing data and insights with rival clubs.

Kinnear explained:

“The final piece was really about making a step change in terms of our analytical capability. Clubs such as Brentford and Brighton have built a clear advantage by excelling in this area.

I had worked with Sporting Insight before, and they’ve had great success across the Premier League and beyond.

I suggested them as a partner to the Friedkin Group, but in typical fashion, rather than simply hiring them, they bought the company outright.

Now their team works solely for Everton and Roma, and over time this should provide us with a real competitive advantage, both in recruitment and in tactical preparation.”

Everton embracing the data revolution

While analytics in football is nothing new, Everton have historically lagged behind in harnessing data effectively.

That appears to be changing rapidly under Friedkin’s leadership. With Sporting Insight now in-house, the Toffees are better placed to catch up and even push ahead of many competitors.

The bold acquisition underlines the scale of the Friedkin Group’s ambition. Worth an estimated £5.7 billion, the group owns 99.5 percent of Everton and has already made major behind-the-scenes changes, including bringing Kinnear on board.

Securing Sporting Insight demonstrates not only their willingness to invest but also their long-term vision of embedding innovation at the heart of the club’s progress.

For Moyes, the impact could be transformative. Smarter data-driven decisions in recruitment and tactical planning should translate into improved performances on the pitch.

The ultimate goal will be to take Everton to the next level, competing for European qualification and, in time, finally ending their three-decade wait for silverware.

If the early signs are anything to go by, the Friedkin era is positioning Everton to thrive in modern football’s most competitive environment.