BOMBSHELL EXCLUSIVE: Tottenham Set to Pocket JAW-DROPPING £75M JACKPOT in Secret Off-Field Masterstroke – Club’s Finances About to EXPLODE!
Tottenham Set to Generate Up to £75m from New AIA Sponsorship Deal, Sources Reveal
AIA has been Tottenham Hotspur’s principal partner for over a decade, with its logo prominently displayed on the club’s shirts since 2013.
On 4 November, Spurs confirmed that the Hong Kong-based insurance company’s shirt sponsorship will not be renewed beyond the 2026-27 season.
Instead, AIA will transition to become the club’s training kit sponsor.
Under the current arrangement, Tottenham earns £40m annually from AIA, ranking it among the Premier League’s most lucrative sponsorships.
Sports business expert Lukasz Baczek told Football Insider that the new training kit deal is expected to generate around £10-15m per year for Spurs.
Tottenham originally extended their shirt sponsorship with AIA for eight years in 2019, valuing the full agreement at £320m.
The Asian insurer, which has a market capitalization exceeding £80bn, will have its logo featured on Spurs’ training apparel from 2027 to 2032, with the deal potentially worth about £75m over the five-year period.
Currently, Tottenham’s training kit sponsorship is held by BetMGM, reportedly valued at roughly £10m annually.
That agreement, signed in the summer of 2024, is set to run until the end of the 2026-27 season.
Meanwhile, Thomas Frank’s side are actively searching for a new front-of-shirt sponsor to replace AIA.
Football Insider reported on 7 November that Spurs aim to secure a £60m-per-year deal for their primary shirt sponsorship.
Achieving this valuation could prove challenging, as Chelsea have yet to finalize a new front-of-shirt agreement this season, citing a similar £60m benchmark.
On the broader commercial front, Tottenham have been working to grow their revenue streams since moving into their 62,850-capacity stadium in 2019.
The club’s most recent accounts for the 2023-24 season revealed a commercial income increase from £228m in 2022-23 to £255m.
This helped Spurs record the fifth-highest revenue in the Premier League, with total turnover reaching £528m for the 2023-24 period.
Looking ahead, Tottenham could explore additional opportunities to boost income, including a potential stadium naming rights deal, following discussions with multiple interested parties.
