West Ham’s winless streak has now extended to eight matches under Graham Potter.
Despite assurances that his position remains secure heading into the new season—regardless of future outcomes—many supporters appear hesitant to renew their season tickets, discouraged by the club’s regression in recent years.
One positive statistic highlights the team’s shift towards a more possession-based playing style, which has contributed to a slightly improved defensive record—excluding the three goals conceded against Brighton.
However, the team’s lack of attacking threat is a much greater concern, especially when it comes to producing shots on target.
This issue was on full display in West Ham’s recent match against a heavily rotated Tottenham side that had made eight changes for the fixture at the London Stadium.
West Ham managed just two shots on target across the entire game, one of which was Jarrod Bowen’s impressive goal from a tight angle.
Whether Potter and his staff can solve this problem remains uncertain.
His coaching team includes Bruno Saltor, a former La Liga right-back, and Narcís Pèlach, another ex-defender whose managerial experience is limited and unimpressive—highlighted by a winless two-game stint at Huddersfield and a 15.79% win rate over 19 games at Stoke City.
Billy Reid brings more experience, but mostly from Scotland’s lower leagues with Clyde and Hamilton.
While Xavi Valero continues in his role as goalkeeping coach, it’s surprising that the club hasn’t appointed a dedicated striker coach to help resolve this glaring offensive deficiency.
A potential solution might lie within the club’s own history.
Tony Cottee, a lifelong West Ham supporter and club legend, once stated, “I’d love to be involved.” His appointment would be popular and potentially impactful.
Alternatively, former striker Teddy Sheringham, who spent three years with the club and commands respect, could provide valuable attacking insight.
Ultimately, Potter must acknowledge this weakness in his backroom setup.
Addressing the lack of attacking sharpness is essential, as goals are what win games—and right now, that’s precisely what West Ham are struggling to produce.
