Opinion: Everton Fans Buzzing Over New £148m Friedkin Development in the US
Everton Fans Anticipate Bramley-Moore Dock Move Following Dan Friedkin’s Role in £148 Million Stadium Development
Paul Brown responded on X (23 October) to a video shared by The Friedkin Group, showcasing their £148m redevelopment of FC Dallas’ Toyota Stadium.
The Friedkin Group is involved in the project alongside major sponsor Toyota, which has held naming rights since 2013.
As Friedkin prepares to assume a significant role at Everton with their upcoming move to Bramley-Moore Dock, fans are hopeful for a similar level of investment in their new home.
Everton’s new dockside stadium is being hailed as a transformative development for the club.
Matchday revenues are projected to increase by £40 million annually compared to Goodison Park, according to Kieran Maguire (8 July).
In addition, the stadium’s ability to host non-football and non-sporting events positions it as a ‘365 destination,’ creating diverse revenue opportunities.
One area yet to be fully explored is the naming rights for the stadium, which is currently referred to as the generic ‘Everton Stadium.’ Although Friedkin’s involvement in the FC Dallas project with Toyota doesn’t necessarily indicate Toyota will sponsor Bramley-Moore Dock, a naming rights deal is still highly likely.
Everton’s kit manufacturer, Castore, has secured a founding partner deal worth £20 million per season (Liverpool Echo, 15 June), though this does not appear to be linked to the stadium’s name.
Tottenham Hotspur Stadium, widely regarded as a model for new stadiums in Europe, still lacks a title sponsor.
However, given Everton’s need to generate revenue, it’s unlikely the club will retain the name ‘Everton Stadium’ for long.
