“Stefan Borson’s MIND-BLOWING Rangers Revelation: 49ers Set to SEAL SHOCKING Red Bull Mega-Deal!”

A deal backed by 49ers Enterprises is moving closer to completion, following the recent visit of key stakeholders to Ibrox Stadium earlier this week.

The potential new partnership could see a significant shift in Rangers’ commercial operations.

On April 27, the Scottish Daily Express reported that energy drink powerhouse Red Bull is expected to become Rangers’ new shirt sponsor in the near future.

This development follows a growing connection between Red Bull and clubs affiliated with 49ers Enterprises, which also owns Leeds United.

At Leeds, Red Bull holds a minority share and currently serves as the front-of-shirt sponsor.

Rangers’ current shirt sponsorship is with Kindred Group, which owns well-known brands such as 32Red and Unibet.

That deal is believed to be worth up to £3 million per year.

While Red Bull’s potential entry into Scottish football has generated excitement, experts have urged caution over expectations of major financial gains.

The club’s recent appointment of Kevin Thelwell as sporting director, formerly with Red Bull’s New York franchise, highlights the growing influence of the brand within Rangers’ leadership.

Despite this, financial expert Stefan Borson explained in an interview with Football Insider that a new front-of-shirt sponsor may not dramatically enhance Rangers’ financial position.

Borson pointed out that matchday revenue continues to be Rangers’ most significant income stream.

In the 2022-23 season, the club saw a record-breaking turnover, increasing from £83.8 million to £88.3 million.

Matchday earnings alone contributed £43.8 million, up from £39.9 million the previous year.

Discussing the potential value of a Red Bull deal, Borson said it’s difficult to determine an exact figure.

“Last season, Rangers earned £9 million from all commercial sponsorships and advertising, with an additional £1 million from other revenues,” he explained. “Retail added about £11.5 million.

However, front-of-shirt sponsorship remains modest in value. The current deal is only worth around £3 million annually.”

Even if the new deal were to double that figure, the financial impact would be limited, Borson added. “In contrast to Premier League clubs, where gate receipts make up a smaller slice of revenue, clubs like Rangers and Celtic in the Scottish Premiership rely heavily on matchday income.

For Rangers, gate receipts were about £44 million, UEFA broadcasting income came in at £17 million, and the combined commercial income, including retail, totaled around £20 million.

Yet, the shirt sponsor brought in just £3 million—only about three percent of total revenue.”

Although all revenue streams contribute to the overall financial health of the club, Borson emphasized that the key financial pillars for Rangers remain gate receipts, hospitality, and European competition earnings.

In other developments, Football Insider reported on April 30 that new sporting director Kevin Thelwell has recommended Everton manager Sean Dyche to the Rangers board as a strong candidate for the permanent manager role.

Thelwell, who worked with Dyche previously, believes the former Burnley boss has the right temperament and leadership qualities to succeed at Ibrox.

Rangers are actively assessing managerial options, with interim manager Barry Ferguson unlikely to be given the role permanently.