Everton

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Everton Set to Say Final Goodbye to Goodison Park as Bramley-Moore Dock Move Nears

Everton are preparing for an emotional farewell to Goodison Park, their historic ground in L4, as the club gets ready to move into the state-of-the-art Bramley-Moore Dock Stadium.

 

While Goodison has hosted countless memories over the years, many, including Jamie Carragher, believe the club is overdue for an upgrade, particularly as Everton look to stabilise their finances.

 

The new stadium is expected to significantly improve the club’s revenue, with estimates suggesting a £60 million annual boost from increased matchday income and external commercial opportunities.

 

This financial uplift comes at a crucial time, as Everton continue to recover from years of financial turbulence under previous ownership.

 

In a promising development, the Friedkin Group—Everton’s incoming owners—are reportedly set to make further announcements regarding the future of Goodison Park.

 

Rather than being demolished, the historic venue is likely to become the new home for Everton Women.

 

The club’s U21 team will also no longer play at Southport’s Haig Avenue, potentially relocating to Goodison as well.

Finance expert Adam Williams told Everton News that maintaining Goodison could offer several advantages.

 

It would preserve the emotional connection fans have with the stadium and potentially draw more support for the women’s team.

 

Williams believes that playing at Goodison would not only boost matchday attendance but also help grow the women’s brand, distinguishing it from the men’s side.

 

Critics have questioned whether continuing to use Goodison Park after the farewell match against Southampton might reduce the significance of the stadium’s send-off.

 

However, Williams argues that maintaining the ground for women’s and youth football enhances its legacy without diminishing the historical farewell.

 

The move to Bramley-Moore Dock, combined with Goodison’s potential repurposing, is expected to bring long-term financial benefits across the club.

 

With support from the Friedkins, Everton plan to bolster the men’s team during the summer transfer window, but the broader strategy includes making the women’s team a more financially viable venture.

 

Currently, Everton Women average around 2,000 attendees per match.

 

If Goodison helps raise that to five-figure crowds—similar to what Arsenal have achieved—the added revenue could substantially benefit the club.

 

The goal is to turn the women’s team into a self-sustaining unit, reducing its current losses and contributing positively to the club’s bottom line.

 

With the Premier League set to implement a revenue-based Profit and Sustainability Rules (PSR) system in 2026–27, increased turnover from the women’s side could give Everton’s men’s team more flexibility in spending.

 

For example, doubling the women’s revenue to £6 million would add £5.1 million in allowable squad expenses under the new rules.

 

Furthermore, the women’s team could eventually be sold as a standalone entity, as Chelsea did, creating additional PSR advantages.

 

As part of their commercial strategy, Everton are also pursuing naming rights for the new stadium, with companies like Qatar Airways reportedly in discussions.

 

In summary, while Everton are saying goodbye to Goodison Park as the men’s team’s home, its continued use represents a major opportunity for both legacy preservation and financial growth.

 

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