Aaron Judge, the American League MVP and renowned slugger for the New York Yankees, has recently partnered with fashion icon Ralph Lauren to become the face of their latest fragrance, “Polo Est. 67.” This collaboration between the towering athlete and the esteemed brand promises to blend athleticism with elegance in a unique manner.
Judge expressed his enthusiasm for the collaboration, drawing parallels between sports and fragrance. He highlighted the sensory experiences and emotional connections shared by both realms. “There’s a unique connection between the two because they’re both sensorial experiences that are filled with emotion,” Judge remarked. “In sports, whether you’re on the field or in the stands, there’s this electric energy and adrenaline. Fragrance, on the other hand, has a unique ability to transport you to a specific moment in time, which can be equally powerful and emotional.”
The fragrance itself, described as a woody, citrus blend featuring notes of bergamot and vetiver with a hint of sweet pineapple accord, is set to make its debut in stores today. As an addition to Ralph Lauren’s esteemed Polo Sport franchise, “Polo Est. 67” pays tribute to the year the fashion house was founded, encapsulating a timeless sense of style and heritage. The refillable bottle, adorned in crisp navy-blue and white reminiscent of the Yankees’ iconic uniforms, adds to its allure.
Accompanying the fragrance launch is a TV commercial titled “Design Your Dreams,” featuring Judge practicing his at-bats in an empty stadium while clad in Ralph Lauren’s classic attire. The advertisement delivers a message of perseverance and determination, with Judge emphasizing the importance of seizing moments of greatness.
Reflecting on the collaboration, Ralph Lauren shared his childhood admiration for baseball players and their impact on his life. “Growing up in the Bronx, I loved playing baseball in our neighborhood with my friends and going to the games,” he revealed. “The players were my heroes. Their commitment to do their best on the playing field
