Everton’s Plans for ‘Blockbuster Signings’ Revealed, Dan Friedkin to Capitalize on £40m Opportunity Post-Takeover

Sky Sports journalist Alan Myers has stated that Everton’s takeover is expected to be officially announced by Thursday at the latest.

The incoming American owners, The Friedkin Group, are set to make significant changes, starting with restructuring the club’s management.

Among the expected changes is the replacement of Kevin Thelwell in the new year, with former Manchester United executive Dan Ashworth reportedly being considered.

Manager Sean Dyche’s position is also under scrutiny, though there are no immediate plans to dismiss him, particularly as the team’s performances have shown recent improvement.

With the January transfer window fast approaching, Everton’s need for reinforcements, especially in attack, remains a pressing issue.

To understand how the new ownership might influence upcoming transfer windows and the club’s finances, Everton News spoke exclusively to Adam Williams, TBR’s Head of Football Finance and Governance Content.

Financial Progress Amid PSR Challenges

Williams explained that while Everton’s financial situation is improving and the new stadium project will likely accelerate revenue growth, Profit and Sustainability Rules (PSR) challenges remain a concern.

“Everton recorded a loss of £89m for 2022-23. Although 2023-24 figures aren’t available yet, Swiss Ramble estimated the club needed to limit losses to about £60m to avoid breaching PSR, which they managed,” Williams said.

“For 2024-25, the club has had a positive net spend, and the wage bill appears to have decreased again, reducing their operating loss.

Things are moving in the right direction for PSR compliance.”

Williams highlighted the transformative potential of the new stadium, which he estimates could generate an additional £30-40m in annual revenue.

Furthermore, The Friedkin Group is reportedly negotiating to restructure the club’s debt over a longer term.

If successful, this could lower short-term interest payments, providing the club with greater financial flexibility.

However, a third PSR hearing looms regarding how Everton capitalized interest payments on loans for the stadium construction.

Williams criticized the Premier League’s stance, noting:

“Investment in infrastructure is exempt from PSR, but they argue interest payments shouldn’t be.

It’s a baffling position—penalizing clubs for sustainable future investments is counterproductive.

If the case doesn’t go Everton’s way, additional point deductions could follow, although likely less severe than before.”

Cautious Spending Under New Ownership

Despite comparisons to Newcastle’s transformative January spending spree under new ownership, Williams expects Everton to exercise financial restraint for at least another season.

“I anticipate another season of budget restraint,” he said. “Big spending isn’t off the table in the future, but for now, the priority is stabilizing the club’s finances.

The new owners are likely aware that short-term underwriting of losses and squad investment are necessary for competitiveness, but blockbuster signings will take time.”

Long-term, Williams expects The Friedkin Group to aim for a financially self-sufficient model while balancing the need for immediate improvements.