SHOCKING EXCLUSIVE: Tottenham Set to INK MIND-BLOWING £60M SPONSOR DEAL in 24 HOURS After BOMBSHELL Confirmation – Fans Will LOSE THEIR MINDS!
Tottenham aim to secure a new front-of-shirt sponsorship deal valued at up to £60million, sources reveal.
Tottenham Hotspur’s long-standing partnership with AIA Group, which began in 2013, is set for a major change.
The Hong Kong-based insurance giant’s logo has featured on the front of Spurs’ shirts for over a decade, but the club confirmed on Tuesday (4 November) that the shirt sponsorship will not continue beyond the 2026-27 season. Instead, AIA will become Tottenham’s new training kit sponsor from 2027 to 2032.
Tottenham’s current deal with AIA, worth £40 million per year, remains one of the most valuable sponsorship agreements in the Premier League.
Sports business expert Lukasz Baczek told Football Insider that the North London club will now look to secure a new front-of-shirt partner worth between £50 million and £60 million annually.
AIA’s shift from main sponsor to training kit partner has been described as “surprising,” although Baczek suggested it was not entirely unexpected.
He linked the change to the departure of Son Heung-min last summer, as the South Korean star’s popularity across Asia made him a key commercial asset.
Son’s £20 million move to Los Angeles FC reduced the club’s market influence in the region, potentially influencing AIA’s decision.
Spurs are actively seeking a new primary sponsor to replace AIA once their current deal concludes.
In comparison, some Premier League rivals boast far more lucrative shirt deals — Liverpool’s new agreement with Adidas could exceed £100 million annually, Manchester United’s Adidas deal is valued at £90 million per year, and Arsenal’s partnership with the same manufacturer brings in about £75 million.
Since moving into their 62,850-capacity stadium in 2019, Tottenham have made major strides in boosting commercial income.
Their latest accounts show commercial revenue rose from £228 million in 2022-23 to £255 million in 2023-24, contributing to a total turnover of £528 million — the fifth-highest in the Premier League.
The club continues to explore additional revenue streams, including a potential naming rights deal for their state-of-the-art stadium. However, while talks have been ongoing for six years, a breakthrough has yet to materialize.
For now, securing a new shirt sponsor appears a more achievable priority for Spurs’ commercial team.
