Sources: Everton Legally Bound to Cancel Agreement with Stake at No Financial Cost.
Everton Unlikely to Face Financial Loss from Ending Stake Sponsorship, Goodison News Reports.
The Guardian reported on 12 February that the online casino Stake will surrender its licence to operate in Great Britain.
Goodison News understands that Everton’s legal team will argue Stake has breached its contract, leaving the club with no choice but to terminate their agreement.
Stake Unlikely to Remain Everton’s Sponsor
Goodison News also reports that Everton is likely to cut ties with Stake, as their continued sponsorship appears improbable.
This decision follows a Gambling Commission review into Stake’s marketing practices, which raised ethical concerns.
Ending the partnership is seen as a positive step for the club.
It distances Everton from reputational risks tied to Stake’s controversial promotions, which may have violated UK gambling laws.
Additionally, it aligns with broader calls for responsible sports sponsorship.
Everton to Benefit from the Deal’s Termination
This termination benefits Everton by preventing potential legal and financial issues, especially since Stake’s licence will expire on 11 March.
It also reflects a wider trend in sports to reconsider sponsorships with gambling firms, particularly those linked to unethical practices.
The club’s lawyers are expected to argue that Stake’s contract violations give Everton a legal basis to cancel the deal without financial penalties.
This move safeguards the club’s reputation and opens the door to more ethical sponsorship opportunities.
