Report: The Friedkin Group Engages in ‘Lucrative’ Off-Field Everton Deal to Boost PSR

Everton have shown significant improvement in recent weeks, securing crucial results against some of the Premier League’s top teams.

The Friedkin Group attended Everton’s recent 1-1 draw with Chelsea at Goodison Park, mere days after completing their takeover of the club.

Months of preparation culminated in the American billionaire group acquiring ownership of the Merseyside club, which is in dire need of a turnaround.

With the January transfer window approaching, the Friedkins are expected to support Kevin Thelwell in strengthening the squad.

However, their ambitions extend beyond player acquisitions, with substantial off-field opportunities on the horizon.

Everton Negotiating Stadium Naming Rights

Since the Friedkin Group’s takeover, there have been significant developments at the club.

Last week, Everton officially took control of their new stadium at Bramley-Moore Dock following the contractors’ final checks.

According to the Daily Mail, the Friedkins have already resumed discussions with potential partners for the stadium’s naming rights.

Several companies are reportedly in talks about associating their brand with Everton’s new home.

The deal is anticipated to be highly lucrative, offering the new owners a chance to make a bold statement ahead of the stadium’s summer 2024 opening.

Previously, Alisher Usmanov had negotiated a £10 million-per-year, 20-year agreement for the naming rights under Farhad Moshiri.

However, external factors halted that possibility, leaving the Friedkin Group exploring fresh options.

Immediate Action from The Friedkin Group

The new owners have wasted no time addressing key areas, including potential January transfers aimed at reversing the club’s poor form in recent seasons.

They are also mindful of Everton’s financial challenges under Premier League Profit and Sustainability (PSR) regulations during Moshiri’s tenure.

To navigate these issues, securing a major naming rights agreement could be pivotal.

Such a deal would provide much-needed financial stability and flexibility for squad improvements in the upcoming transfer window.

What stands out is the speed at which the Friedkin Group has begun their work.

While Tottenham Hotspur has yet to secure naming rights for their stadium more than five years after its opening, Everton’s new owners are already advancing negotiations just days into their tenure.

The Friedkin Group’s proactive approach signals their intent to make an immediate and lasting impact on Everton’s fortunes, both on and off the pitch.